Samira's Merchandise Goods
A favourite on MasterChef Season 10, Samira Damirova is a familiar face to food lovers across Australia. Beyond her passion for cooking, Samira is also a talented photographer and food blogger, sharing colourful, wholesome recipes on Sam’s Kitchen Foodie Goods.
When Samira launched her pop-up restaurant Lavash at the 2018 Gourmet Escape festival, she wanted merchandise that was stylish, practical and memorable for her guests. That’s where Expressions Tea Towels Australia stepped in to help bring her vision to life.
Samira’s Merchandise Range
With a striking design created by her friend Jenny Lee Clegg, Samira chose:
- A black custom printed tote bag – perfect for festival visitors to carry home.
- A white personalised apron – ideal for staff and food lovers alike.
- Classic white organic cotton tea towels – with space for her autograph, creating a meaningful keepsake.
Each product was printed with care, combining sustainability with style. The personalised touch meant Samira’s fans not only enjoyed her food but also had a thoughtful memento to take home.
Why Choose Custom Printed Products?
Custom merchandise like tea towels, aprons and tote bags are a powerful way for chefs, creators and small businesses to share their brand. They’re functional, eco-friendly and memorable – the perfect balance of practicality and personality.
At Expressions, we specialise in tea towels Australia, custom aprons Australia and printed tote bags, using organic cotton and linen for a premium finish. Whether for retail merchandise, events or hospitality, we make it easy to design and order online.
A Festival Success
With fellow MasterChef alumni Brendan Pang and Reece Hignell joining her at the festival, Lavash was a huge success. Guests loved the food, the community spirit and the thoughtfully designed merchandise. Congratulations Samira!
Create Your Own Custom Merchandise
If you’re planning an event, market stall or want to create branded products like Samira, explore our sustainable range today. Use our online tools to bring your idea to life, get transparent pricing and order in just a few clicks.
Instant Quote & Order | Design Your Own | View Pricing & Products
FAQs
What products did Samira choose for her pop-up?
She created a cohesive range: a black custom printed tote bag, a white personalised apron and white organic cotton tea towels with room for her signature. It gave guests a practical keepsake that also told her brand story.
Which fabrics can I choose for tea towels and aprons?
Our tea towels are available in premium 100% organic cotton and a linen/cotton blend for a beautiful natural texture. Aprons and tote bags are crafted from durable organic cotton. These eco-conscious options suit artists, hospitality and events alike.
Do you offer screen printing and digital printing?
Yes. Screen printing suits bold one–three colour designs with a vivid, long-wearing finish. Digital printing is ideal for full-colour artwork, photography and fine detail. If you’re unsure, our team can recommend the best method for your design.
How do I supply artwork (and can you help with design)?
You can upload print-ready files via our design your own page. If you need help polishing a concept or setting up files, our in-house team can assist. Start here: Design Your Own or get an Instant Quote.
How long does production and shipping usually take?
Standard turnaround is 7 working days plus shipping. In peak season (Oct–Nov), allow up to 3 weeks.